// the audit, shown instead of told

Here's exactly what
I'd change on your site.

Four sample rebuilds: a clinic, a law firm, a hotel, a restaurant. The left side is how sites in these categories actually ship today; every broken pattern comes from the 64 real Indian business sites I scanned and published. The right side is the same business after the audit's fixes. Under each screen: what a crawler actually reads there.

Honesty note: the four businesses below are fictional samples (that's why the domains end in .example) and the photos are placeholders, not client work. The broken patterns are real: each is documented in the published law firm index and clinic index. No real business is shown here without consent, ever.

$The clinic

From the clinic index: good dentistry, invisible website. 11% of scanned clinics publish no structured data, and they hold the lowest scores in the sample.

meeradental.examplebefore · sample

Meera Dental Studio☎ CALL NOW

Welcome To Our Website!!

Best Dental Clinic With All Facilities

★★★★★

About Us
We are a leading dental clinic committed to excellence in dental care with state of the art technology and patient satisfaction as our motto since 2009...

Our Vision
To be the most trusted provider of world class dentistry services delivering seamless experiences to each and every valued patient...

a crawler reads: ✗ title = "Home" ✗ services locked in the banner image ✗ no schema, no city ✗ zero quotable facts

meeradental.exampleafter · sample

Meera DentalBook a visit

Root canals, implants, and braces in Indiranagar.

Same-week appointments. A fixed quote before treatment starts. 4,000+ patients since 2009.

open today until 8pm

Root canalsingle sitting · fixed quote

Implants3D-guided placement

Bracesmetal, ceramic, aligners

Do you take emergencies? Yes: same-day slots are held every weekday morning.

a crawler reads: ✓ name + service + locality title ✓ services as HTML text ✓ Dentist schema + FAQ markup ✓ answer-first H1

what actually changed

Title tag went from "Home" to name + service + locality: the single most-read line of any site.
Services left the banner image and became HTML. An AI can now quote the root canal, the implants, the pricing policy.
Dentist-typed JSON-LD with locality and FAQ markup: the machine-readable version of who, where, what.
The H1 answers first. "Welcome to our website" tells a machine nothing; "Root canals, implants, and braces in Indiranagar" is the whole pitch in one line.

evidence: in the published clinic index (n=35), sites without structured data scored a median of 54/100; with it, 88. see every score

$The law firm

From the law index: 93% of scanned firms carry no LegalService or Attorney schema, so answer engines guess. Under BCI Rule 36, facts are permitted where promotion isn't, which makes machine-readable facts the whole game.

svassociates.examplebefore · sample

S V ASSOCIATES

ADVOCATES & SOLICITORS · EST. 1998

S V Associates is a full service law firm having its presence across various practice areas and industry verticals, providing seamless legal solutions of the highest professional standards to a diverse clientele...

Our endeavour has always been to provide holistic, value driven and comprehensive legal services while maintaining the highest standards of professional integrity and excellence in every engagement...

a crawler reads: ✗ practice areas hidden in a JS dropdown ✗ no LegalService schema ✗ 400 words, zero facts: no city, no areas, no people

svassociates.exampleafter · sample

S V AssociatesMumbai · est. 1998

Disputes, arbitration, and employment law. Mumbai.

A 12-lawyer chamber practice at Fort. Factual profile below, as permitted under BCI Rule 36.

commercial disputesdomestic arbitrationemploymentwrit practice

S. VenkatesanSenior Partner · enrolled 1998

A. DeshmukhPartner · arbitration

a crawler reads: ✓ LegalService schema: areas, city, people ✓ practice areas as plain HTML ✓ facts only: Rule-36 conservative

what actually changed

LegalService JSON-LD declaring practice areas, city, and people: the schema type 93% of scanned firms are missing.
Practice areas became visible HTML text instead of a JavaScript dropdown crawlers never open.
The prose stopped being wallpaper. "Full service, seamless solutions" describes every firm in India; "Disputes, arbitration, employment. Mumbai." describes exactly one.
Everything added is a fact, the conservative reading of Rule 36. No superlatives needed anywhere.

evidence: in the published law index (n=29), firms with structured data scored a median of 89/100; without, 55. see every firm

$The hotel

From the hotels writeup: AI travel answers cite OTAs, not hotel sites, because the OTA publishes structured comparable facts and the hotel publishes a slider and a widget.

verandahhouse.examplebefore · sample

an experience beyond stay

‹›

~ The Verandah House ~

a crawler reads: ✗ hero is 7 photos, zero words ✗ rooms + rates inside a JS widget ✗ no Hotel schema, no address, no check-in

verandahhouse.exampleafter · sample

The Verandah HouseCheck dates

assagao · north goa

A 9-room heritage stay in Assagao.

Pool, courtyard breakfast, 15 minutes from Anjuna. Direct rates below beat the OTAs.

Courtyard roomqueen · garden view

Rs 7,200 / night

Verandah suiteking · private sit-out

Rs 11,500 / night

check-in 2pm · breakfast included · parking · pet friendly

a crawler reads: ✓ rooms + real rates in HTML ✓ Hotel schema: address, check-in, amenities ✓ the facts an AI itinerary needs

what actually changed

Rooms, rates, and facts moved into HTML. The booking widget still exists; it stopped being the only place inventory lives.
Hotel-typed JSON-LD with address, geo, check-in, and amenities: the exact fields OTAs publish, which is why OTAs get cited.
The H1 carries the three facts every traveler asks first: what it is, how big, where.
"Direct rates beat the OTAs" now exists in text, giving an answer engine a reason to send the booking direct.

evidence: mechanism documented in the hotels writeup; index scan in progress. read why OTAs win

$The restaurant

From the restaurants writeup: most menus are images, PDFs, or JS widgets. Ask an AI "best dosa near HSR" and it cites Zomato, because Zomato publishes the menu as text and the restaurant publishes a photo of it.

dailydosa.examplebefore · sample

Daily Dosa Co.

📄 MENU.pdf (4.2 MB) · click to download
last updated Jan 2024

hours-board.jpg

a crawler reads: ✗ menu is a PDF download ✗ hours are a photo of a chalkboard ✗ no Restaurant schema, cuisine, or price range

dailydosa.exampleafter · sample

Daily Dosa Co.Order pickup

Benne dosas and filter coffee in HSR Layout.

Open 7am to 10:30pm, every day. Sector 2, above the nursery.

Benne masala dosaRs 140

Ghee podi idli (3)Rs 90

Filter coffeeRs 40

south indian · Rs 100-200 for two · veg · UPI accepted

a crawler reads: ✓ menu as HTML with prices ✓ hours in text and schema ✓ Restaurant schema: cuisine, price range, area

what actually changed

The menu became HTML with prices. "Benne masala dosa, Rs 140" is now a fact an answer engine can repeat; MENU.pdf never was.
Hours left the chalkboard photo and went into text and schema, so "open now?" resolves correctly.
Restaurant-typed JSON-LD with cuisine, price range, and locality: the same fields the aggregators publish, minus the commission.

evidence: the menu mechanism is documented in the restaurants writeup; the restaurant index scan is planned. read the menu problem

$Want this done to your actual site?

Everything above is the output of one product. Here is the whole thing, priced.

The AI Visibility Audit · founding-client rate

Your site, rebuilt on paper. You ship it, or I do.

Not a generic report. A page-by-page fix plan like the four above, but for your real site: what a machine can't read today, the exact schema written for you, the copy restructured answer-first, and the reasoning behind every change so any developer can implement it.

✓Full AI-search audit across your key pages$400
✓Search & social preview fixes$150
✓Prioritized fix list, mapped to your pages$300
✓Done-for-you schema, written and paste-ready$200
✓Competitor comparison in your category$150
✓A custom lead-gen tool concept for your site$250
✓15-minute Loom walkthrough of all of it$100
✓30 days of WhatsApp & email support$200

Total value $1,750 $500 $300 one-time · about ₹25,000

Find-it-or-it's-free: if the audit doesn't surface at least 10 specific, high-leverage fixes you didn't already know about, you pay nothing.

I run this part-time: 3 audit slots a month, and the first 5 clients hold the $300 founding rate.

Send me your site on WhatsApp → Full offer details

$How it goes, start to finish

You send the URLWhatsApp or email, one line about what you want more of. Takes a minute.

3 fixes, free, firstI look and reply with the three highest-leverage changes I'd make. No cost, no obligation: you'll know immediately if this is real.

Then we decideIf the free three were worth having, the audit finds the other twenty. If they weren't, we part friends.

Not ready to talk to anyone? Run your site through the free Report Card first: score out of 100, ranked fixes, ten seconds, nothing stored. If it comes back clean, you genuinely don't need me.

Sample rebuilds use fictional businesses and placeholder photography; every broken pattern shown is documented across the 64 real sites in the published indexes.
Built by Vishesh Kulshrestha in Bengaluru · [email protected] · work with me