I scanned 14 Indian IVF clinics for AI visibility

On 21 July 2026 I ran 14 real Indian IVF and fertility clinic homepages through the free Report Card, the same fixed signal list I use across this whole series: title tag, H1, meta description, Open Graph tags, structured data (schema markup) and FAQ markup. No JavaScript runs, only the homepage is checked, and each site got one snapshot in time. The score measures machine readability, how easily an AI answer engine like ChatGPT or Perplexity can parse and quote the page, not the quality of the clinic or its medicine. A clinic with excellent doctors and a badly marked up homepage can still score low here, and that is the point of running the test.

The highest median I have scanned

The median score across all 14 sites is 90 out of 100. Eleven sites earned an A, two a B, one a C. Nobody scored a D or an F. Two clinics hit a perfect 100. That median beats every other vertical in this series: hair transplant clinics scored a median of 89, dermatology clinics also 89, restaurants a median of 79, my general clinic index 77, and 25 hotels came in at 76. For the full comparison across clinic types, see AI visibility for clinics.

The likely reason is money. IVF is one of the most expensive, most competitive, most paid-search-driven categories in Indian healthcare. A single cycle can cost more than a hotel stay or a hair transplant, patients comparison shop hard before choosing a clinic, and that pressure has pushed most of these sites onto proper platforms with real SEO budgets behind them, not a template nobody has touched since 2019. Good machine readability here looks like a side effect of good marketing spend, not a deliberate AI strategy.

Structured data: the first fully solved vertical

All 14 sites have structured data. Every single one. This is the first vertical in this series where structured data adoption hit 100 percent, ahead of hair transplant clinics, dermatology clinics, hotels and restaurants, all of which had real gaps in schema markup. Schema is no longer the line that separates the readable clinics from the invisible ones in this category. Everyone already cleared that bar. The edge here has moved to FAQ content and basic page hygiene instead.

FAQ markup: the best adoption yet, still only half

6 of the 14 clinics have FAQ markup. That is the best adoption rate of any vertical I have scanned, ahead of hair transplant clinics (4 of 13), dermatology clinics (1 of 17), and hotels and restaurants (zero). It is still less than half. FAQ markup is exactly the format that answers what real patients ask an AI engine: what does IVF cost, what are success rates by age, how is IVF different from IUI, how long does a cycle take. The 6 clinics already using it own the clearest remaining edge in this category. The other 8 are leaving it on the table.

The smaller gaps in the sample:

• 4 of 14 have a title tag issue, usually too long, too generic, or missing the clinic name.
• 1 of 14 is missing a proper H1, or has a broken one, which strips the page of its clearest single signal for what it is about.
• 1 of 14 is missing Open Graph tags, so a shared link on WhatsApp or social loses its preview card.

What to fix, for the sites still behind

1. Add FAQ markup that answers real questions fertility patients ask an AI engine (cost, success rates by age, IVF vs IUI, timelines). Keep every number honest, never invent a success rate to make the page look better, this is YMYL medical content and AI engines increasingly check claims against other sources.
2. Fix the title tag on the 4 sites with an issue: include the clinic name and city, keep it under about 60 characters, and make it specific enough that an AI engine can tell what the page is about at a glance.
3. Fix the 1 broken or missing H1. It is the single clearest signal on the page for what the clinic does, and it costs nothing to fix.
4. Keep the structured data that is already in place accurate and current: doctor names, clinic address, services offered. The schema generator is a fast way to check yours is valid.
5. Add the missing Open Graph tags on the 1 site without them so shared links carry a proper preview.

Method and limits

This is a small sample: 14 real Indian IVF and fertility clinic homepages across Delhi, Mumbai, Hyderabad, Bangalore and two multi-city clinic groups, each scored once on 21 July 2026 with the free Report Card, no JavaScript executed, homepage only. One snapshot in time is not a trend line, and 14 sites is directional, not definitive. But structured data and FAQ markup are binary, a page either has them or it does not, so those two numbers are as verifiable as they get. Score measures machine readability, not the quality of the clinic, its doctors, or its outcomes.

Frequently asked questions