// headline analyzer

Your headline is
80% of the click.

Five times as many people read the headline as read the body. If it doesn't land, nothing behind it matters. Type yours and get an instant read on length, word balance, emotion, and structure, plus how it looks the moment it hits Google.

try: a real one a power-word one a weak one
// stuck on the words?
Want headlines and copy that actually convert?

Send me the page or campaign you're working on and I'll rewrite your key headline and tell you why, free. It's a taste of the messaging work I do for founders and marketing teams.

// what this is

The Headline Analyzer scores any headline on the signals that drive click-through: length in words and characters, the balance of common, uncommon, emotional, and power words, overall sentiment, and structure. It also shows how the headline truncates in a live Google result. Type and it scores instantly, no email wall, nothing stored.

Who this is for

Marketers, founders, writers, and anyone shipping a headline that has to earn attention, blog titles, landing-page heroes, email subject lines, ad headlines, YouTube titles. If you've ever stared at three drafts unsure which hits hardest, this gives you a fast, consistent read.

What the score measures

Every signal is concrete, not an AI opinion. The analyzer counts word types against curated lists (power words that trigger curiosity and urgency, emotional words that carry feeling, and uncommon words that add texture), measures length against the scannable 6–12 word sweet spot, checks character length against Google's truncation point, and reads sentiment. Each rolls into a single 0–100 score with specific tips.

What makes a headline work

The strongest headlines make one specific promise, mix familiar words with a few unexpected ones, carry an emotional or power word without tipping into clickbait, and stay short enough to scan. Numbers and concrete outcomes beat vague adjectives. This tool rewards specificity and balance, and flags both empty corporate phrasing and over-baked hype.

How to improve a weak headline

Add a specific number or outcome, swap a generic verb for a vivid one, cut filler words to land near 6–12 words, and include one emotional or power word, not five. Rewrite two or three variations and run each through the tool to compare. If you'd rather have it done, the option above connects this to hands-on messaging help.

Frequently asked questions

How long should a headline be?

Aim for roughly 6–12 words and under ~60 characters. That keeps it scannable and avoids truncation in Google search results.

What are power words?

Words that trigger curiosity or urgency, like proven, secret, instantly, free, mistake, or ultimate. One or two lift click-through; a pile of them reads as clickbait, which the tool flags.

Does a higher score guarantee more clicks?

No. The score reflects proven headline structure, but clicks also depend on audience, offer, and context. Treat it as a fast quality check, not a promise.

Do you store what I type?

No. Everything runs in your browser and nothing is saved or sent anywhere.

Can you write my headlines for me?

Yes. Send the page or campaign and you'll get your key headline rewritten with the reasoning, free, as a taste of the messaging work I do.

Scoring uses curated word lists (power, emotional, uncommon) and deterministic rules for length, structure, and sentiment, not an AI guessing. Word lists are directional, not exhaustive. Everything runs in your browser; nothing is stored.
Built by Vishesh Kulshrestha · part of vishkul/tools.