What they have
that you don't.
Scan yourself against up to three competitors on the same fourteen checks an answer engine cares about. You get a side-by-side table and a ranked list of every signal they publish and you don't. Free, no signup, no AI, nothing stored.
Every row above is a concrete, checkable fix. Hand this page to whoever looks after your site and they'll know what to do. If you'd rather it were simply done, that's the work I do.
What it actually compares
Fourteen checks, in four groups, run identically against every URL you enter:
- Can a crawler reach it: whether robots.txt lets GPTBot, ClaudeBot, PerplexityBot and Google-Extended read the page at all.
- Structured data: whether there's JSON-LD, whether its @type is one a machine recognises, and whether FAQ markup exists.
- Content clarity: title, meta description, a single clear H1, heading structure, and whether there's real text in the HTML rather than a script that fills it in later.
- Technical signals: Open Graph tags, semantic landmarks, list formatting, and image alt text.
What it can't compare is the part that isn't on anyone's website: whether third-party pages mention you. That's usually the real gap, and no markup fixes it.
Questions
How do I compare my website to a competitor for AI search?
Enter your URL and up to three competitors. Each is scanned on the same fourteen answer-engine readability checks and shown side by side, so you can see exactly which signals a competitor publishes that you don't, and what each gap costs you in points.
Does a higher score mean they outrank me?
No. The score measures whether a page is machine-readable, not whether it ranks or gets recommended. A competitor scoring higher is easier for an answer engine to read and describe, which raises their odds of being named. Nobody can promise placement, and anyone who does is selling certainty they don't have.
Is this the same checker as the Report Card?
Yes, the identical one, run once per URL. The Report Card grades a single page in depth; this runs the same checks across up to four sites and diffs them. Nothing here will disagree with a Report Card on the same URL.
Does this use AI?
No. Every check is deterministic: it reads the HTML a server actually returns and reports concrete, verifiable signals. Same URL, same result, every time, and you can check the working yourself.
What if a competitor's site blocks the scan?
You'll see that stated plainly for that column rather than a fabricated zero. Some sites answer automated requests with a stripped page; scoring that would mean inventing findings about markup nobody was served, so it's reported as unreadable instead.